As with the case of all successful crypto projects, the foundation of the Thrive platform is laid alone on great innovation. The platform promotes a decentralized advertisement market, using the capabilities of smart contracts and Blockchain to make the data transparent, immutable, and secure.
As the most premium and cheapest ad marketplace, the Thrive business will make use of varied Blockchain technologies like smart contracts for reinventing the way that advertisements are purchased, placed, sold, and consumed.
The community of Thrive is the whole backbone of their business model. All participants—consumers, reviewers, advertisers, and publishers, are eligible to perk up the platform’s economic performance. Additionally, the platform tries to develop the conditions of all participants by bringing down the advertiser’s costs for campaign-management, monetizing the content of a publisher, and compensating the users for offering their behavioral data.
Thrive’s Blockchain-based premium ad marketplace is constructing and integrating an active and robust, community, which is characterized by clear, transparent rules for engagement. Ever since Thrive has completely applied the Blockchain technology and its smart contracts, it has successfully abridged the ad costs. This is for the reason that when Blockchain is involved, there is no call for middlemen. Consequently, more and more companies are switching to the Blockchain-based advertisement platforms.
The sustainable, dependable, and transparent reputation of the Thrive management structure is hoped to positively minimize the associated risk with falsified behaviors. The reputation of a publisher is to be regulated by 2 parallel mechanisms.
On one hand, there are the reports of the reviewer wherein several of them will unite with the platform to investigate the content that is posted by a publisher on the market. The reviewers will examine the publishing history of the publisher and rate it accordingly.
On the other hand, there is the available anti-fraud mechanism where an algorithm would analyze the transaction parameters of the platform originated on its Blockchain. Depending on the examination of the transaction parameters of the publisher, its credibility would be adjusted automatically.
The Thrive team is supported by a group of professional marketers, digital advertisers, and cryptographers. The team has duly brought out the finest decentralization version to the ecosphere of digital advertising.
Overall, Thrive has premeditated to bring the much-required decentralization to the digital ad scene. Based on smart contracts and Blockchain, the marketplace is going to introduce the maximum levels of safety and transparency of the stored data. Moreover, the Thrive platform will make use of smart contract-backed systems of payment to lessen the advertisement expenditures and make the compensation frictionless.
Simply put, Thrive is the new future of the digital advertising ecosystem. The ICO sale of Thrive is presently the biggest arena for any interested ICO token investor to consider. Being compliant with the ERC20 token, the Thrive token or THRT will be powered by all wallets that support Ether. The wallet list towards supporting the token includes Ethereum Wallet, Jaxx, and MyEtherWallet.com. If you want more information about Thrive Labs, take a look at its Twitter profile.